Have you "tried" writing your newsletter? It seems difficult, doesn't it? You have lots of excuses like not enough time, poor writing skills, etc. But it can be easier than you think.
Here are a few tips that will make writing and getting it out easier.
1.Keep it short (as little as one tip in a newsletter but expand it.) People don't all take the time to read books but they do read magazines because the articles are shorter.
2. Make the tip useful. How do you know? Lots of your clients have problems and this is one of the tip you give out often.
3. This could be a "hot" topic for the industry.
4. Use links to others' articles on this but remeber to acknowledge them as author.
5. Tell people what you want them to do. For example you may tell them to call and book an appointment.
6. Include your current promotion and a deadline if possible.
7. Proofread it. Read it aloud if no one can proofread it for you.
8. Read it again from your client's perspective.
9. Spell out the full words for all acronyms. You could put the acronym in a bracket)
10. Have a catchy title.
Get it done! It doesn't do any good in your head – send it out!
