There are 3 things to educate your clients about:
- What you offer. Whether it's a service or a product teach people everything about what you have available. Include a few of the negative aspects, too! (That'll make you more human and trustworthy).
- How to do business with you. What times are you available? What's the best way to reach you? When do you check your email? etc ... This will make your life and theirs simpler.
- What they need to know. What do people need to know? If they're not buying yet, that could be the reason why! Teach them without jargon so they understand. And if there's any jargon (for example, computer-ease refers to RAM and ROM and disk space, etc) give them the term and a simple way to think of it.
