On the weekend I went to see a movie. It wasn't one I REALLY wanted to see but I wanted to get out of my place, be with people, have a coffee (there's a cafe in my local theatre), and get "lost" for a couple of hours.
I had read the movie reviews of it and so thought I knew what I was going to see. It went along and I was enjoying myself but I wasn't prepared for my feelings.
Near what I thought was the end there was a surprise. I felt sad at the time and happy at the very end. Happy AND sad -- hmm - two very opposite emotions.
What I REALLY wasn't prepared for was how fervently I felt each emotion. I stayed and watched the credits and thought about this and came up with this question -- do people feel a "strong" emotion while using your product or experiencing your service? For example, we Apple computer users are often called "rabid fans". Do clients feel passionate about your product or service?
Marketing Tip: Ask your clients about their emotions when using your product or service.
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