Every second year I get a mammogram (guess my age!) and so on a snowy day in February I went to get one. It's not a painful experience for me though it can be for some women but it's necessary so I set off.
There were at least three marketing things that came out of this experience. Maybe you'll think of others.
- Some people are polite no matter what. There was a snowstorm in Toronto that day so several businesses and schools were closed and many people didn't drive. That meant the roads downtown were empty. I grew up in London, Ontario (snowbelt) and my taxi driver had driven trucks for years all over Ontario. We didn't let the snow stop us! Those (like us) who chose to drive were pleasantly surprised. The people on the roads drove slower, more carefully and watched. They waited for us when they let us in.
Marketing Tip #1 - treat your prospects, clients and everyone the same - politely.
- Everyone in the mammogram clinic acted identically to each other - friendly, smiling (not a "pasted on" smile, helpful, patient (waited for each person to move at their own speed).
Marketing Tip #2 - have a "culture" of helpfulness in your business that all your staff show.
- The clinic I go to is in a building with a restaurant and afterward I had coffee alone here. The staff didn't just do the tasks in their job description. The fellow who wiped the tables asked if he could move my chair for me (I use a walker) and the man filling up the napkin dispenser carried my coffee over to a table.
Marketing Tip #3 - be aware (both you and your staff) and "see" what people need. Then give it to them.
Those are three examples of "marketing mindset" in action in everyday life.
Do you have some examples? What are yours?
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