Testing is one of the most important things you can do with an ad or anything you send out. You can't guess how your prospects or clients will react and what they'll do. Do they do what you want them to?
Different "ads" get different results. Different wording can get VERY different results.
Try at least two approaches. One will get more than the other. Do you know which one?
What do you do? How do YOU test?
Comments