MARKETING MUSINGS

Don’t Try To Make Your Website or Ads Look “Pretty”.

Your graphic designer or your webmaster may want things to look “pretty” or “graphically appealing”. They know a lot about design but may know little or nothing about marketing.

Look for what this approach to ads, mailing pieces, postcards and websites will bring you as profits. They may look very good visually but do they get the results you want.

Remember that you’re selling and marketing your business not entertaining your viewers.

Test Everything You Write!

Testing is one of the most important things you can do with an ad or anything you send out. You can't guess how your prospects or clients will react  and what they'll do. Do they do what you want them to?

Different "ads" get different results. Different wording can get VERY different results.

Try at least two approaches. One will get more than the other. Do you know which one?

What do you do? How do YOU test?

Educate Your Clients

There are 3 things to educate your clients about:

1. What you offer. Whether it's a service or a product teach people everything about what you have available. Include a few of the negative aspects, too! (That'll make you more human and trustworthy).
2. How to do business with you. What times are you available? What's the best way to reach you? When do you check your email? etc ... This will make your life and theirs simpler.
3. What they need to know. What do people need to know? If they're not buying yet, that could be the reason why! Teach them without jargon so they understand. And if there's any jargon (for example, computer-ease refers to RAM and ROM and disk space, etc) give them the term and a simple way to think of it.

That should help them AND you! What do you do?