Collect testimonials from existing clients (who are happy with your work). You may already have some on your website.
- keep each one short. It should be no more than 3 sentences long and each sentence is very “pithy”. (See my website for examples.)
- ask them to be as specific as possible. Example: “"x" did good work for me.” is weak. “ "x" is a very sensitive therapist and an excellent teacher who has made me much more aware of how the human body functions and more specifically, of how I move. ” is better. See how the second is more powerful and more meaningful? And it's … very good.
- write these for your client to approve or change as they wish. This saves time for them.
- ask if you can use their name and web address if they have one. This will mean more to someone reading it and they can check with the person. I know I do.
- use them everywhere - especially on your website (as you do), your own profile, your seminars, your postcard and the sales letter. If you put them on your website and have permission to use their name and their email address, make this link “live” so they can check up with others who use your services. (See my website for an example of what I mean by “live”.)
- have these available to give to potential clients. These are all on a card or written on one page only. That's another reason to keep them short.
Is that enough ideas for how to get and use them? I hope so :-) Let me know!
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