You may only sell your product or service for one use but people are creative and will use it in a way that works for them. Talk to your clients about how they use your product in ways other than the one they bought it to do. For example, baking soda is sold as an ingredient for baking AND as a fridge deodorant. In this time when we want to "reuse" and "recycle" things there are lots of different approaches to take.
Give people ideas. A friend of mine went to a Christmas Artisans' Show and Sale yesterday here at the Distillery District. She showed me one of the things she bought and when I went to the product's website, there were loads of suggestion for each one. As an example, they sold blankets and said they're great for: snuggling on the couch, traveling and camping, an emergency car blanket, dorm rooms, comforting the elderly, and arenas and stadiums. (Go to the Hugs for life to see this)
See what I mean?
You have a service and not a product and wonder what to do? Well you may sell your organizing service. You might suggest that it can be used by realtors for relocation, caregivers as a service for seniors, homeowners for moving and/or downsizing, or home sellers for home staging as well as the usual clearing clutter.
Reposition your product or service in a new market. It's a great idea!
