MARKETING MUSINGS

Marketing Is Smiling and Being Happy

The other day I had to go to the hospital to get a blood transfusion. I've had more than 30 transfusions since 1978 when my "rare" blood condition was diagnosed. So while it's very "frightening" it's also fairly routine for me. Don't worry :-)

This was in the outpatient clinic of a major hospital here in Toronto (Princess Margaret). It's known as a cancer hospital so they give a lot of transfusions - blood, iron, etc and do a lot of chemotherapy.

I've been to MANY hospitals and departments in them in Canada and one in the U.S. over the years and sometimes people who work there are happy and sometimes they're not - and show it. I wanted to write about this experience because EVERY experience with you, your staff and your business CAN and SHOULD be like this!

Every person I came in contact with was not only smiling on the outside but a positive person and they showed it. I know they deal with a lot of "deadly disease" and they should be positive but not only did they not have to but they WERE!

How do people feel about their experience with you? I know very few of us deal with a "life or death" occurrence but everything we do can leave us feeling happy and smiling ourselves! Do your clients?

Learn Marketing From Soap Operas

I admit it. I watch Coronation Street (an English soap) as many other Canadians do :-( Besides watching it (and talking to the characters!), I learn what to do that they're NOT doing. Recently I watched an episode and kept saying "Just be honest and tell the person! Talk to them! Be honest!"

Are you that way with your clients? Do you tell them what you do and what they "should" do? It really helps. On Coronation Street when 2 of the "stars" told each other exactly what they were feeling - face to-face - things between them got better.

What do you say to your clients? Do they remember you? This is all marketing!