MARKETING MUSINGS

Say Thank You

There are many ways to show your thanks but we were taught that we should say it, weren't we? Do you remember being told that the "magic" words are please and thank you?

After EVERYTHING that's done for us, we could send an email, make a phone call, mail a "thank you" card, send flowers, do something special that the other person likes (and that you know they do) or send an electronic card that makes them smile.

Say thank you all the time and know that very few others do!

Here's another good side effect of this. You get remembered. You get cheques faster, things done for you with a smile and immediately, repeat and referral business and best of all you feel good.

What have you done today?

A Movie Shows How To Do Customer Service

Wow! I saw the movie Mamma Mia yesterday with a friend and her daughter and boy did we feel uplifted during and after. There is a song called "Thank you for the music" with these words in it .... " Thank you for the music .. The songs I'm singing.. Thanks for all the joy they're bringing.. Who can live without it.. I ask in all honesty .. What would life be.. Without a song or a dance what are we?"

That is how we can leave every client "feeling" after they've heard or seen us. They should be smiling and happy. That can be our mission. I'm smiling now :-)

How do people leave an encounter with you?

How is your business different?

That's the first question you're asked, isn't it? There are lots of coaches, coffee shops, clothing designs, office organizers but what makes YOU unique? Is it how you offer your product? Is it the niche you help? Is your coffee from Brazil?

Why don''t you ask your clients how they describe you and your business to others? That will tell you what they most remember of their experience with you.Make sure they give you detail not generalities like "I was happier when I left" or "the clothing fits well". Ask how.

Is it what you expected? Tell me (and us) how you're different. Writing a comment to this blog post is free promotion.

Hire and Use a Coach, Consultant, or Mentor

A coach, a consultant and a mentor are different. The way I describe this is to say that a coach believes you have the information already and draws it out of you, a consultant has the information and does it for you and a mentor tells you what to do. All three have the experience and expertise you need (or can get from others who are more "expert" in a particular area). A coach and a mentor can do all of their work either in person, on the phone or by email or any combination of those.

You should have just what you need to grow your business. Do you know what kind you want? Have an external, unbiased person or team to discuss your business problems and possibilities. Use them for what you want done.

Pick one .... then do it!

Put "Reading Time" In Your Ezine

I love knowing how long I'll be waiting for something. Don't you? Whether you're in line for a movie, or at a government office, bank or grocery store or "on hold" on the phone, we all like to know how long we'll be there. One of my "pet peeves is waiting in a doctor's office when I have an appointment for a specific time. I always take a book to read or work to do so my time is constructive but I'd really like to know long it will take.

Begin each ezine by putting "approximate reading time". Your readers will thank you for this. We are all happier when we know this. Disneyland does it, do you?

Take Marketing Action!

You feel energized and motivated to do some or more marketing. You may have attended a conference, a class, read a book or listened to a teleclass and you're ready to do things now! A few weeks  go by or  something "big" happens in your life or everyday things must be done (like children need to be fed and go to bed every day!) or you try an activity once and you get poor results and you lose the enthusiasm you had

Stop and look at your goal. Do you want it to happen? When? Do these daily activities help you get it? If the answer is "yes" then keep doing them. If the answer is "no" then what "should" you do to get it? It doesn't have to be a "big" thing. I received this in my in box from Daily Inspirations from Tut ... "A question to ask yourself each morning, Trudy, that really lights fires, gongs bells, and summons resources is 'What little, mortal , baby steps can I take today that will demonstrate expectancy, prepare my dream's manifestation, and above all, place me within reach of life's magic?' ... ask this question, and then answer it with hose little baby steps, even when they're sometimes the same steps you took yesterday. ..."

The most important thing is to SOMETHING and to take some action that moves you forward and closer to your goal.

Less head, more heart in Marketing

Is that possible? I think it is, and so do Judith Sherven and Jim Sniechowski. They are husband and wife  psychologists who not only taught themselves (and now teach others) internet marketing and all of the technology you need to understand to do this but also took Alex Mandossian's course on teleseminars and hold some of the very best I have ever attended. They're known for their "softsell" approach to copywriting that they call "soft topic or softsell copywriting".

They (like me) believe that you can have a heart AND do marketing that shows this.

But don't just take my word for it. They're holding their 2nd conference this called Bridging Heart and Marketing in Los Angeles in September. You can go to Bridging Heart & Marketing Conference to find out all about it. You can also hear them describe the premise of the topic of softsell in mid-August by listening to them speak about it and the conference.

Subscribe to my newsletter and I'll tell you exactly when!